Start With Why
Before we explain how to calculate anything, we explain why it matters. You'll understand the reasoning behind investment strategies, not just memorize formulas.
We're Here Because Numbers Tell Stories
Started in 2019 when someone finally got tired of watching people make investment decisions based on gut feelings and half-remembered advice from their uncle. Turns out, there's a better way.
Darren Culshaw
Founder & Principal Educator
How This Actually Started
Back in 2019, I was sitting in a coffee shop watching someone across from me frantically Google "should I buy gold right now" while the market was doing something mildly interesting. That person was making a decision worth thousands of dollars based on the first three search results.
I'd spent eight years working with retail investors in Melbourne, and this scene happened more often than you'd think. People weren't stupid. They just never learned the fundamentals. Schools don't teach this stuff, and most financial advice is either too expensive or sounds like it was written by a committee of lawyers.
So Jolexmyth started as weekend workshops in Wetherill Park. Just basic investment principles — how to read a balance sheet, what compound interest actually means, why diversification isn't just owning five tech stocks. The first group was eleven people. By mid-2020, we'd moved online (thanks, pandemic) and realized we could reach folks across Australia who needed this information but couldn't access it.
Now we work with people who want to understand their money without getting a finance degree. We're not promising anyone they'll retire at 35 or beat the market. We're just teaching the fundamentals that should've been taught in Year 10 but somehow never were.
What We Actually Believe
These aren't corporate values someone made up in a meeting. They're the principles that guide how we teach and who we work with.
No Fake Promises
We won't tell you about guaranteed returns or secret strategies. Markets are unpredictable. Anyone who says otherwise is selling something you don't need.
Real Examples Only
Every case study we use comes from actual market situations. We explain what happened, why it happened, and what you can learn from it — without the textbook jargon.
Teaching Over Selling
Our job is to explain concepts clearly enough that you can make your own decisions. We're educators first. If someone tries to upsell you during a lesson, that's not us.
Six Years of Figuring This Out
We didn't start with all the answers. We learned by teaching, listening to feedback, and adjusting when something didn't work.
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Late 2019
First Workshop Series
Eleven people showed up to learn investment basics in a community centre. We covered portfolio allocation using actual market data from 2018. Half the room took notes on paper. It was beautifully analog.
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Mid 2020
Moving Online
Lockdowns forced us to figure out virtual teaching. Turns out you can explain compound interest over Zoom just fine. We reached 150 students that year across NSW and Victoria.
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Early 2022
Expanding Content Library
Built out specialized modules on superannuation strategies, dividend investing, and reading financial statements. Students could finally learn at their own pace instead of cramming everything into weekend sessions.
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Late 2024
Current Focus
We've taught over 2,400 people the fundamentals of investing. Our autumn 2025 program focuses on practical portfolio management and understanding market cycles using real-world Australian examples.
How We Actually Teach This Stuff
Financial education doesn't need to be boring or complicated. We break down concepts using real market examples and practical scenarios you'll actually encounter.
Our Teaching Principles
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Use Actual Market Data
Every example comes from real companies, real market movements, and real financial statements. We analyze what happened during the 2022 corrections and the 2020 volatility — not hypothetical scenarios.
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Practice With Your Own Numbers
Theory is useless without application. You'll work through exercises using your actual financial situation — income, expenses, goals — so you leave with a plan that fits your life.
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No Question Is Stupid
If you're confused about something, chances are five other people in the room are too. We encourage questions and spend time making sure everyone understands before moving forward.
Ready to Understand Your Investments?
Our next fundamentals course starts in September 2025. Learn the principles that should've been taught in school but somehow never were.
Get Course Information